Samsungs targets a very wide range of consumers ranging from normal day to day usage devices to industrial standard equipment. Knopf on twitter recently about the ipads target market. You can pick from several iphone models based on your preference of screen size and features, like the iphone 7, iphone 7 plus, iphone 8, iphone 8 plus, iphone x, iphone xs, iphone xr and iphone xs max. Mobile audiences want to find what they are looking for quickly and easily. Marketing your business isnt as simple as broadcasting your ads to anyone who will listen.
Up until the end of the 1990s, peoria was a favored test market. For example we endeavor to appeal to younger audiences through the displaying of games available upon the iwatch through television. This is because teens are attracted to the value of an ipod and this translates into wanting iphones, macs, and other products later on in life. Some of these competitors are intel, panasonic, samsung, toshiba, sony etc. Target market is the end consumer to which the company wants to sell its end products too. Apple launched the iphone in 2007 and unit sales reached an astonishing 47. Strategic marketing articles apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. Differentiate the iphone from other pdas on the market. Apple designs macs, the best personal computers in the world, along with osx, ilife, iwork, and professional software.
The rest is just second, a bit smaller screen for your iphone, so. How apples unconventional iphone x marketing strategy. Marketing strategy of apple inc apple marketing strategy. The global martphone market in expectd to grow at an annual rate of 9. But premium pricing is also part of the marketing strategy of apple. What are the primary and secondary target markets of apple. Target market and product overview the apple iwatch. To get top results, you have to know your customers and zero in on the best ones for your business. Turns out apple conducts market research after all.
Apple has a large list of electronic technology suppliers but you may be shocked as to how some of apple inc. An iphone can be twice or thrice more expensive than the flagship android smartphones of other manufacturers. The same is also true for macbook pro and macbook air. Positioning refers to the selection of the marketing mix that is the most suitable for the target customer segment. Strategies used in apples market segmentation approach market segmentation evaluation demographic segmentation. The report illustrates the application of the major analytical strategic. One macbook laptop can even buy three to five windowsbased laptops from oems. Apple iphone marketing plan swot analysis marketing.
Demographic segmentation is one of the more common forms of market segmentation. They mainly target the customers in the middleupper income that need one portable device to coordinate their busy schedules and communicate with colleagues, friends and family. Apple iphone marketing plan discusses about the iphone swot analysis marketing strategies, objectives, research and implementation of the apple iphone. Target customers may be identified for a business, brand, product, location, sales or marketing strategy. Marketing strategy of apple iphone iphone marketing strategy. While the global smartphone market grew by about 15% in q1, the rs 15,000 to rs. Target customers, better known as a target market, is a group of customers that a firm plans to reach with marketing efforts. The primary target market is the group of consumers a business covets the most or feels is most likely to be the purchaser of its product or service. So, apple took a very different tack with the leadup to the iphone x launch. The usual target age group of customers range from the 20s to 50s or even older, as long as the person has the ability to purchase and use the products that samsung has to offer in the market. Most startups write business plans that dredge up idc data on market size, then define their target market e. I liked the look of it and the watch faces, healthkit seems cool but nothing else. Market segmentation of apple iphone 4s marketing essay. The secondary target market is the next market that most appeals to the company.
Primary customer targets is the middleupper income professional to coordinate their busy schedules and. My suggestion is to find your local library and do some research on target marketing. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. Students at any level, in fact, are iphone target demographics because the use of an apple product is a bit of a status symbol. Apple segmentation, targeting and positioning research. Figure 19 color cosmetics market, by target market figure 20 mass products are the fastestgrowing target market of the color cosmetics market 20152020 figure 21 asiapacific is the fastestgrowing region for prestige products, 20152020 figure 22 mass. A sleek build and nextgeneration tech make the iphone a mobile device that youll definitely want to flaunt. Common set of characteristics shared by apple target customer segment include appreciating design, quality and performance of technology products and services over their prices. In terms of smartphone market share, the iphone is more dominant in japan than any other region.
A primary target market is the most likely group to purchase your products, while the secondary target market is the second most likely. Marketing strategy of apple inc apple marketing strategy january 11, 2019 by hitesh bhasin tagged with. A primary target market is the consumer market that a company wishes to enter and secure as the most attractive group of consumers for its goods and services. Target market remaining consistent with past products, we intend to advertise to product to people of all ages. The ipod, the iphone, the ipad all of these products pretty much. Target marketing involves breaking down the entire market into various segments and planning marketing strategies accordingly for each segment to increase the market share. In this report, the first group above mentioned is considered as the primary target group. College and university students use the iphone to quickly record notes.
I had an opportunity to play around with apple watch for two days and i really dont understand what is the expected target market for it. Apples target market is a nice blend of people who arent interested in computers and premium users. Common set of characteristics shared by apple target customer segment. Apple enjoys a comfortable lead in luxury or highend smartphone sales. Carrying these small devices makes adults lives much easier for communicat in g daily. Similarly, the iphone and the ipad have brought the app store to a new world. Another 2012 report by the pew research center found 86 percent of smartphone users had used their phones to complete just in time activities during the earlier 30 daysset up a meeting, solve an unexpected problem, check on a sports score, or decide to visit a business.
Bmw segmentation, targeting and positioning research. For example, ipod used to play music its competitor, iphone also had this same feature target market of apple, 2014. Samsungs target market business essays essay sauce. Apple has redefined the market of computers, phones, software, services and now watches by. Apples marketing strategy is to differentiate the iphone from other smart phones available in the market. Target market examples of samsung, apple and huawei the. Because apple doesnt seem to target markets in the way other companies do. The first thing that comes to my mind when i hear the brand name apple is the iphone, the revolutionary mobile phone which changed the market.
All research is based on online published materials and does pretend to be neither exhaustive on the topic or extremely precise on figures other than the. This work represents analysis of the marketing strategy apple took up upon the iphone launch. The following are common types of target customers. You can pick from several iphone models based on your preference of screen size and features, like the iphone 7, iphone 7 plus, iphone 8, iphone 8 plus, iphone x, iphone xs, iphone xr and iphone. College students are one of the primary target demographics for apple as they typically have more disposable income and a need for the technology. Who is the average target shopper, and what do its customer demographics look like overall. Bmw, as well as, any other business entity has to divide population into different categories according to a set of certain criteria and develop products and services that are particularly attractive to this specific group. John ashraf samsung target market levels of segmentation the market targeting options include a single segment, selective segments, or extensive segments.
He was sure that iphone and mac owners like himself were the key targets, while i argued that it was precisely the opposite, people who didnt own these devices already. There are so many aspects in creating apple products and suppliers are a large part of apple production. Few seem to realize that there are people employed within these target markets, and these people will be the. Bmw segmentation, targeting and positioning can be specified as the base of the marketing efforts of the company. Here are three reasons why target marketing works and an exercise you can perform to define your target market. When it comes to marketing, you may have found yourself struggling to accurately label your new target audiences.
A target market is a group of customers that need your product or services. Apples target segments for the iphone are college students, business people, and adults. However, if you take a step back, and look at apples sales channels overall, then i would state that apple s primary target market would be technology savvy individuals which would include both demographic markets that darren johsnon pointed out within his answer, and apples secondary target market would be apples business sales channel, and. They may have more hesitations and may require the business to establish trust before they make a purchase.
If we look into the key points in the strategy used by apple for its flagship product, the iphone, we will find that there are four major factors involved. It most often includes consideration of age, gender and income. Although apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary apple target market demographics. Dont forget there are many thousands of people happily using iphones who dont necessarily want an apple desktop or. The best way to market a company is to find out who is your target market. The 5 largest markets for apple a breakdown of apples five largest geographic markets. This target market is not a specific segment, but unique users from different segments.
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